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Category Archives: Social Media for Small Business
Funny and informative, a near perfect preso on social media ROI
Wow, I really enjoyed this presentation by Olivier Blanchard on social media ROI. With amazing archives of photos, it shoots right at the heart of what you should be measuring and considering when investing any time or money in social media.
Also posted in Commerce and Services, Content Comments closed
Free social media listening services
This post by Mike Fruchter, How Restaurants Can Use Social Media, helped me to realize that I haven't done a lot to talk about social media listening tools. One of the most incredible opportunities that social media gives your business is the ability to find out what your customers are saying about you in the wild. [...]
Posted in Social Media for Small Business Tagged alerts, analytics, get satisfaction, google, monitoring, social media, tracking, tweetbeep, twitter Comments closed
Number 1 of 5 Facebook apps for your Small Business: Polls
A very great way to engage your customers on your Facebook Page is to use the Polls app. You can add the app to your Page here. This will add the application to the options for Sharing on your Wall. You can use this app to get direct feedback from your customers. When creating a new [...]
Posted in Social Media for Small Business Comments closed
Getting a custom Facebook URL for your Page
Once you have your Facebook Page set up, don't forget to do this very simple, but easily overlooked step: creating a custom Facebook URL. Having a custom URL is important in a number of ways. First, it makes it very easy for individuals to find your Facebook Page; second, it is one more way to [...]
Posted in Social Media for Small Business Comments closed
Creating a Facebook Fan Page for your Small Business
You are now ready to create a Facebook Page. Excellent! I will break it down to the absolute basics. We'll return to this topic later to cover some ways to spiff up your Page and make it really powerful, but for now, let's just get one created (don't worry, you can iterate on it prior [...]
Posted in Social Media for Small Business Comments closed
Twitter Kickstart: a guide for small businesses
At its most basic, Twitter is a communication tool based around the sharing of short status updates, or tweets. Tweets are 140 characters or less, but don't be fooled by their terseness: the range of possibilities for how you can utilize them is incredibly rich. Photo by Noël Zia Lee Because of the potential for [...]
Posted in Social Media for Small Business Comments closed
Content strategies for small biz
What is the core competency of your business? It's probably not content, otherwise why would you be reading this blog??? Your business may be to deliver a product or service, regardless of the actual stuff you ship or if you ship at all for that matter, you are an SME (Subject Matter Expert.) Your content [...]
Posted in Social Media for Small Business Comments closed
Social Media for small (& local) businesses
I work with a number of clients who all want to try to harness some of the power of the social web, but the array of options, the workflow and the complexity of the offerings are completely daunting. It doesn't have to be so scary. I've created a step by step process that will allow [...]
Posted in Social Media for Small Business Comments closed
Scoble interviewing Fred Wilson, talking the 2010 web
This is a great informal chat between Fred Wilson and Robert Scoble. It's an inspiring set of thoughts on where we are going.
Posted in Social Media for Small Business Comments closed
I see @claynewton over in Napa – geotagging your tweets and how it can help your small business