WordPress and Web Development

More than a decade building amazing sites for giant mega-corporations, startups, artists, craftsmen, non-profits and small businesses. It’s something I love to do.

Michel Michelis


Michel is a talented actor and musician who was lacking a website for years. I helped him to create a site that showcased his various projects in a way that was organized and attractive.

ZuZu ♨ Tapas & Paella


ZuZu has been one of my favorite Napa restaurants for a decade. I worked with Mick to create a site that maintained a visual consistency with his original website, with all the power and flexibility a modern WordPress site can offer.

Hollywood Riff Raff


Pascal is one of the world’s best custom bootmakers. His work is incredible, so I wanted to create a site for him that brings it to the forefront and makes it incredibly easy to share.

Berkeley-Columbia Executive MBA


Plumbline Studio designed this website for the Berkeley Columbia Business School at UC Berkeley. I worked with them to build a Section 508 compliant, cross-browser compatible website that would showcase their program.

Healthy and Active Before 5


Healthy and Active Before 5 needed a site revamp and they needed it fast. They are a small non-profit in Contra Costa County, and I am a big fan of their cause. Instead of digging into their coffers, I worked with their staff pro bono to create a simple but extensible website.

Land Trust of Napa County


The Land Trust of Napa County preserves greenspace in my hometown. I love the work they do, and that’s why I was so sad that their website seemed so stale. It turned out that they had recently completed a costly redesign; unfortunately, it had been developed in static HTML. Updating the site was brutal (and expensive), so it rarely happened.

I volunteered my services to help them revamp the site in WordPress. They had already contracted with Folia Design for a full identity overhaul, so I worked with them both to create an information architecture that showcased their content, and provided for the hooks they wanted for managing social media and updating their content.

dimlights.com – The Cowboy Boot Website


Jennifer June is an amazing and passionate lover of boots. An acclaimed author of Cowboy Boots, The Art and Sole, she’s been blogging and providing resources to the world of boot lovers since 2000! She’d outgrown her mixture of hand-coded HTML and Blogger, so she enlisted me to help bring her into the now.

@claynewton Thanks a million. I love that I can post big juicy photos on my new swell website. Yay! http://www.dimlights.comless than a minute ago via web

Norman Rose Tavern


As a new restaurant in the Napa Valley, Norman Rose needed full identity, print, web and social media marketing attention. We designed menus, business cards, signage, custom WordPress templates and integrated their Flickr, Twitter and Facebook streams.

“Wow, this is easy-peasy.” — Christina Rivera, Norman Rose Tavern, regarding updating her new website.

Ace Tattoo


David Rogerson of Ace Tattoo needed a website that would showcase his work. I pulled a ton of photos from his great Flickr archive, customized and deployed a WordPress theme, built out a Facebook & Twitter profile, and stitched them all together so that he can deploy new images, build his fan-base, and own his brand.

Charter Oak Bank


I work with Charter Oak Bank to help them reach out to their customers online with the same level of authenticity, accuracy and helpfulness as they do in their branches. I’ve helped on a variety of topics from content ideation to training on how to utilize Twitter and Facebook to engage their customers, to usability testing their new mobile application.

“Clay is a knowledgeable visionary – helping us take our web and social media to the next level. His creative approach to our marketing has been very beneficial.” — Brian Kelly, CEO of Charter Oak Bank.

Snapfish Photo Gifts


As Facebook is the largest photo sharing website on the web, Snapfish aimed to leverage the existing Snapfish systems in place to provide value to Facebook users. Rather than focus on a simple create and buy flow, I helped to focus the team around creating a rich interactive virtual gifting app that took advantage of Facebook’s viral capabilities. Launching November 2009, Snapfish Photo Gifts allows Facebook users to create fun virtual gifts with their images as well as their friends’ images. These gifts can be placed on other users’ walls and re-gifted to other users. All gifts can be purchased in real form through integration with the Snapfish systems.

“Very, very nice. When should I get my personal chief marketer to start using it?” — Ben Nelson, General Manager of Snapfish, regarding the new Snapfish Photo Gifts app on Facebook.

Napa Valley Yacht Club


I overhauled the Napa Valley Yacht Club website, launching it on WordPress, with Facebook Fan Page integration. Because of the nature of their club & membership, it was important that they have a reliable and fairly turnkey reservation system for events; I set up a calendaring and event RSVP system with Google Docs & Calendar.

Grange Sonoma


I overhauled Grange Sonoma’s web identity, building out a custom WordPress installation giving them full content management capabilities, integrated a rich online storefront, and linked up social media components.

Global Package


Global Package was using a flat html site with no SEO. They were happy with their current branding, and didn’t want a significant overhaul of their identity. I built a custom WordPress template for them and linked their website to Twitter and Facebook using HootSuite. I also built out custom VerticalResponse email templates for their monthly Global Package newsletters.

Richard Carter Studio


I built out a simple and robust gallery format for Richard Carter Studio.

Napa Valley Bee Company


Rob at Napa Valley Bee Company is a bee-thinker. He’s also an artist and an apiarist who is taking the Bay Area beekeeping community by storm. He needed a simple way to get his words in front of more people. I set him up with a simple publishing system, linked it up with the social webs and taught him how to work between Flickr, Facebook and YouTube to spread his knowledge around.

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